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Vest exterior design
July 8, 2015
I'm waiting for the new set of functional prototypes, so I've been spending some time working on the exterior design of the vest. Since we're printing the outside using a standard 4-color process, the design can literally be anything (camo, denim, Scottish tartans, etc.) I've settled on a neutral palette for the main body -- and popping the logo out in green. I'm pretty happy with the result.
The next job is giving some thought to packaging and point-of-purchase displays. I was an Art Director in New York for years, so I already have a few ideas there.
-- Ian
