

POP display concepts
I've created some preliminary renderings of point of purchase displays. This is more of a brand theme excercise, and I've used the vest graphics to inform both the packaging design and POP. I'd decided on using a K-fold pouch for the vests since it's inexpensive and compact. We may have to do packaging in quite a few languages, and this packaging system would appear to be the best way to go. UPDATE: I've just recieved the next set of prototypes, and it looks like I'll be able


2015 Summer Market show
I attended the 2015 Outdoor Retailer Summer Market show in Salt Lake City in preparation for our launch January 2016. 4 days of walking the show's exhibit halls and trying out new gear. I wouldn't call a Big Wheel for adults essential for survival, but it it was a lot of fun. I can report that there's nothing like our vests on display — the closest items being space blankets and dry-chemical hand warmers. -- Ian